Conquest Cyber

When Conquest Cyber reached out to Pink Shark PR they were sitting on not just some of the best cyber-defense technology in the world, but their President and Founder was about to publish one of the most cutting-edge modern books on cyber threats. Their mission? To make the general public more aware of cybersecurity threats in a way that was engaging and easy to understand. Pink Shark helped develop a nationwide book sales plan that helped Engle’s book get into bookstores everywhere, earn a coveted spot in Forbes, and go viral on Twitter.

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01: The Challenge

Experts routinely argue that while we are currently engaged in a cyber war - just as serious (if not more so) than any other war, we are actively losing it. Nobody seems to care. No matter what Conquest Cyber did, the general public’s eyes glazed over. Conquest Cyber was frustrated by this because they had solid solutions and a President who was a special ops who deeply understood the negative impact cyber attacks have on American life. He had also just written a book that he wanted into the hands of the general public - not just cyber experts. But how do we get them to care?

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