NavTechnologies
Through an AI-powered suite of business tools, Nav Technologies main goal was to spread brand awareness so they can help small and medium sized businesses (SMBs) not just survive but thrive. After several additions to their “Nav Prime” subscription model, Nav leveraged their innovation and Pink Shark’s media prowess to secure coverage in Fortune, TechCrunch, PYMNTS, U.S. Fintech, The Fintech Times etc. Their quarter over quarter press coverage was 40%+ each year.
01
The Challenge
A business loan is a business loan right? With so many alternative lenders for SMBs, how do you reach the business owners who really need your lending partners the most, and how do you prove that your suite of products are designed specifically for them? In a world of predatory lenders eating up the top of Google search - how do you drown out the misleading noise and rise above it?
02
The Strategy
Since Google is the worst place for small business owners to find a loan - predatory lenders buy their weight in Google ads everyday- we had to make sure Nav wasn’t just focused on dry SEO content, but on meaningful, trending content that small business owners would see themselves in. Nav developed a suite of tools to help small business owners know their approval odds before they applied for a loan - but it was getting buried in predatory lenders' nonsense ads. Our goal was to get prominent placements for Nav that would reach consumers, while also sharing their stability and growth numbers as they acquired other fintechs in their field. This would help us build consumer confidence and industry trust.
We simultaneously developed an aggressive press release strategy to highlight business growth while tackling topics that small business owners could relate to in outlets like Fortune, TechCrunch, MergerMarket, Yahoo! Finance, etc.
03
The Results
Through this strategy, Nav experienced 40%+ quarter after quarter growth in PR coverage and brand visibility, was awarded multiple times with the prestigious Inc. 5000, and invited to speak at prominent industry events like Fintech Nexus.
